The Objectives.
Launched in 2012, Schneider Electric's first consumer-focused website aimed to increase brand awareness within the growing digital/online landscape (1) and influence channel intermediaries to expand market access (2).
The Challenges.
As a company traditionally focusing on professional channels, the primary challenge was adapting communication for a non-technical consumer audience.
This required a shift towards simpler, more visual messaging and the inclusion of educational content to address consumers needs for information about everyday home electrical products.
The Enhanced Web Experience.
The new website eased product discovery and provided a "locator tool", enabling consumers to find nearby DIY stores and contact recommended electricians by Schneider Electric. This integrated approach enhanced the customer journey, from an online product visualisation, selection, up to a more confident home installation.
The Launches.
This website was launched in 15 countries across Asia, Europe, and the Americas, with localized content and product offerings.
Visit the current consumer website >
